Collection pages are a vital component of ecommerce stores as they serve as a gateway to a curated selection of products, tailored to specific customer interests or categories. These pages play a crucial role because the majority of user browsing behavior occurs here, enabling customers to quickly explore and compare products within a cohesive context. By offering a well-designed and intuitive collection page experience, ecommerce stores can effectively engage customers, drive conversions, and enhance the overall shopping journey.

Now that we understand the importance of collection pages, let's dive into the process of setting up a new collection page. We'll begin by outlining the general steps, and then provide you with a detailed walkthrough to ensure you have everything you need to create an effective collection page for your Shopify store.

Overview

When it comes to creating a collection page, there are four main steps you need to follow:

1. Start by creating a new collection: This involves defining the criteria or theme for your collection, such as specific products, categories, or even a seasonal promotion. Give it a clear and descriptive title that aligns with your customers' interests.
2. Next, add products to the collection: Carefully select the products that best fit the theme of your collection. Consider factors like relevance, popularity, and customer preferences. Ensure each product is properly tagged and categorized within the collection for easy navigation.
3. Once you've curated your collection, publish it to your site: Ensure that the collection page is visually appealing, with engaging product images, informative descriptions, and any necessary filters or sorting options. Optimize the layout for easy browsing and ensure a seamless user experience.
4. Lastly, integrate the collection into your site's navigation: Make it easy for customers to find your collection page by adding it to your site's navigation menu. This can typically be done through your website's content management system or theme customization options. By providing clear access to the collection, you enhance its discoverability and make it more prominent for users.

Following these four steps will set you on the path to creating a well-organized and enticing collection page that effectively showcases your products and enhances the browsing experience for your customers.

Step by Step in the Shopify UI

1. From your Shopify admin, go to Products > Collections.
2. Click Create collection.
3. Enter a title and description for the collection.
4. In the Collection type section, click Manual.
5. Click Save.
6. In the Products section, search for products or click Browse, and then add the products that you want to have in the collection.
7. Set the sort order for how you want the products to be sorted in your store.
8. Optional: The Search engine listing preview section shows a preview of how the collection will be displayed in search results. If you want to edit this information, then click **Edit website SEO**. You can't change the URL and handle, because they are used to link the collection to your online store.
9. In the Sales channels section, click Manage to select the sales channels where you want your collection to be available
10. In the Collection image section, click Add image** to upload an image for the collection.
11. Click Save
12. Add a link to your collection in your online store navigationso that customers can find and view the collection.