How to create a new arrivals collection on Shopify

New Arrivals collections are great for giving your customers a reason to come back to your store day after day. Often, they're one of the most visited collections. Customers love to see what's new, and creating a New Arrivals collection can help you boost your conversion and retention rates. Here's how to do it in Shopify:

1. Log Into Shopify: Sign in to your Shopify admin dashboard.

2. Go to Collections: Select Products > Collections from the sidebar.

3. Create New Collection: Click the Create collection button.

4. Collection Details:

   • Name it 'New Arrivals'.
   • In the description, add details relevant to the new products.

5. Set Collection Conditions: (For automated collections)

   • Set conditions such as 'Product tag is equal to new' or 'Product creation date is after certain date'.

6. Add Products Manually: (For manual collections)

   • Click Add products and select the new items you want to include.

7. Save: Click the Save button to create the collection.

8. Feature the Collection: Add the collection to your homepage or navigation menu for visibility.

That's it!

Why create a new arrivals collection

Drives Repeat Traffic Acting as a powerful magnet, the New Arrivals section ensures customers return to your store time and again. Curiosity about the latest products isn't just a perk—it's a strategic tool for building a regular visitation habit. Each return visit transforms into an opportunity for discovery, cementing your store as a part of their shopping ritual.

Increases sales The introduction of new items immediately sparks interest, driving spontaneous purchases. This strategy operates on a straightforward principle: novelty boosts curiosity, which in turn, elevates sales. Moments of unexpected delight not only enhance the shopping experience but also significantly contribute to your revenue.

Enhances Brand image Regularly refreshing your inventory with new arrivals sends a clear message: your store is a leader in trends. This strategy does more than just sell products; it crafts an image of your brand as an innovator in the marketplace. Your commitment to freshness builds a loyal customer base that views your store as the ultimate destination for the latest trends.

Encourages exploration A vibrant New Arrivals section does more than introduce new products; it entices customers to delve deeper into your offerings. This initial curiosity leads to increased browsing, exposing them to a wider array of products. Ultimately, this exploration translates into a broader engagement with your store, elevating the average purchase size.

Captures Market trends Quick adaptation to market trends showcases your store as not just responsive but proactive. It's about strategically selecting items that not only align with but also anticipate customer interests. This forward-thinking approach ensures your inventory stays relevant, appealing, and ahead of the competition, keeping your brand firmly in the spotlight.

Using Entaice to promote new products

You can use Entaice to promote new products in all your collections, not just a New Arrivals collection.

Within the app, you can set each collection so that products published within the last 7, 14, 21, or 28 days appear at the top of the collection.

They'll automatically get pushed down and ranked with the rest of your products once they're older than the date you set.

Using this feature is a great way to automate a tedius workflow - imagine if you had to keep track of the published date of every product within every collection.

With Entaice, you can constantly add new products to each of your collections, and they'll get promoted automatically.

It's a great way to keep all of your collections interesting for your customers.