Situation

With approximately 600 products, 60 collections and new items added every month, manual merchandising on ramybrook. com became an increasingly difficult task. Rapidly changing buyer preferences and a small-but-mighty merchandising team pulled in other directions further complicated the process of keeping the assortment on trend.

The marketing team carefully merchandised the site’s highest trafficked pages because those pages lead to the most conversions. To handle the rest, they sought an automatic solution. They first turned to Shopify’s built in sorting options but they did not allow the team to sort pages by inventory levels or recent sales. Without a solid solution, some pages looked unmanaged, with out-of-stock merchandise taking up valuable positions and high-conversion items pushed to the bottom.

The team needed a way to showcase products in a cohesive, impactful way. They wanted every page not only optimized to increase conversions but also aligned with the brand’s elegant and uplifting style. That has become even more important as Ramy Brook cultivates an ever-growing SEO presence generating increased traffic to a wide variety of collection pages.

Solution

Ramy Brook deployed Entaice’s site merchandising technology, optimizing all collection pages for conversion. Using logic- based algorithms, Entaice automatically merchandised each page to display trending, top-selling products in key positions and bury out-of-stock items at the bottom. As products gained popularity or inventory ran out, the pages were updated accordingly so the site remained optimized for peak performance.

The e-commerce team can set-and-forget Entaice, giving them time to focus on a myriad of other tasks — like buying products, running campaigns, and creating marketing collateral. Entaice even allows Ramy Brook to pin products to the top of a collection page — empowering the marketing team to use editorial content and storytelling to create a memorable moment when customers first hit the page. The logic-based results thereafter keep customers engaged during the entirety of their buying journeys.

Getting Entaice running on the site took under an hour. Ramy Brook is using the technology to update their collections every six hours rather than once a week.

The Entaice partnership also positions Ramy Brook for a bright future. Reliable automation empowers Ramy Brook to confidently expand its product catalog because site merchandising is handled automatically and reliably.

“The Entaice team are fantastic partners and created a tool that saves us an incredible amount of time,” said Jessica Leone, Director, E-Commerce Site & Product Merchandising, Ramy Brook. “It’s like having a merch assistant without the overhead — someone who has an eye on those pages and is managing them without me having to worry.”

Results

Ramy Brook saw incredible results after partnering with Entaince.

• Revenue per user visiting the sale category increased by 4.15%.
• Conversion rate increased from 1.44% to 1.64% — an increase of 13.6%
• Average product views per user increased from 2.58 to 2.73 — an increase of 5.8%.

Situation

No e-commerce team wants to spend hours manually sorting their collections. At Curvy, that problem was amplified by a number of factors. The retailer offers thousands of products per collection across more than 100 collections. The company has four different e-commerce sites available in two countries, Australia and the United States — each requiring a specific look-and-feel. Meanwhile, rapidly changing inventory levels and consumer preferences made it hard to keep up with out-of-stock products.

Some practical matters were at play too: Curvy was growing quickly through store acquisition, and the team needed to allocate their time to tasks outside of sorting. They also found it difficult to access the data needed to update the sort order of their collections in the first place.

The time, effort, and difficulty of manual merchandising led to less than optimal work-arounds. The Curvy team only sorted high- priority collections once a week and medium priority collections once a month. Other collections never got sorted at all. As a result, sub optimal or out of stock products made it to the top of key collections that typically drive the most sales.

Solution

Curvy partnered with Entaice to deliver an automated merchandising solution to ensure all collections are visually appealing and optimally sorted to maximize sales. Curvy started with a test run on its “sale” collection. After seeing immediate success, it quickly expanded the implementation of Entaice to the rest of the Australia site.

The partnership led to large increases in revenue per user and the amount of users viewing products. Now Curvy has installed Entaice on all e-commerce sites — from newly acquired stores to existing stalwarts.

With sorting automated and collections fully optimized for maximum impact, the team is free to handle other important tasks and revenues are climbing.

Results

Curvy saw incredible results after partnering with Entaice:

• 28% increase in revenue per user visiting a collection page
• 3% increase in users viewing products
• 3% increases in products viewed per user