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Navigating Shopify Collection Breadcrumbs Like a Pro

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    Entaice Braintrust

Hey there! Have you recently searched for "Shopify collection breadcrumbs" and found yourself spiraling into a rabbit hole of technical jargon that’s as clear as mud? Well, it’s time to clear up that confusion. I can guess you’re likely trying to spruce up your Shopify store, making it easier for your visitors to find their way around, right? Breadcrumbs are perfect for that, and I’m here to walk you through them in a way that won’t make your head spin.

What are Breadcrumbs Anyway?

So, let’s start simple. Imagine you’re in a giant supermarket, but there are no signs above the aisles. You'd probably spend half your day wandering around, right? Breadcrumbs on a website are like those aisle signs but even better. They show you the path you’ve taken through the website and let you hop back to sections without hitting the back button a million times. Specifically, on Shopify, breadcrumbs help customers track their path from the homepage to the specific product they're viewing.

Why Breadcrumbs Matter on Shopify

Enhancing user experience is the name of the game. With breadcrumbs:

  • Your visitors can navigate your store effortlessly, which can reduce frustration and bounce rates. Happy visitors often turn into happy customers.
  • Google loves them! Breadcrumbs structure your website in a way that’s easy for search engines to understand, helping boost your rankings. It’s like laying down a welcome mat for the Google bots.

Setting Up Breadcrumbs in Shopify

Let’s roll up our sleeves and get to work. Shopify doesn’t add breadcrumbs to your store by default, so here’s how you can implement them manually.

Step 1: Dive Into Your Theme Code

  1. Access Your Theme Code: Go to your Shopify admin panel, click on 'Online Store' and then 'Themes'. Find your active theme and click on 'Actions', then 'Edit code'.
  2. Edit Your Theme Files: You'll mainly work with product-template.liquid or collection-template.liquid depending on where you want the breadcrumbs to appear. If this feels like you’re performing surgery on your website, don’t worry—I’ve got your back.

Step 2: Write the Breadcrumb Code

Here’s where a bit of coding magic happens. You're going to add some Liquid code (Shopify’s templating language). Don’t panic; it’s less complex than it sounds:

  <ul class="breadcrumb">
    {% for link in breadcrumb_links %}
      <li{% if forloop.last %} class="active"{% endif %}>
        {% unless forloop.last %}
          <a href="{{ link.url }}">{{ link.title }}</a>
        {% else %}
          {{ link.title }}
        {% end %}
    {% endfor %}
  1. Paste and Tweak: Copy this script into your product-template.liquid or collection-template.liquid file, ideally somewhere near the top to keep it visible. This script loops through your breadcrumb trail, linking each except the last, which is the current page.

Step 3: Style Your Breadcrumbs

Here, CSS (Cascading Style Sheets) is your paintbrush. You can style your breadcrumbs however you like with a bit of CSS in your theme.scss.liquid file:

.breadcrumb {
  padding: 10px 16px;
  list-style: none;
  background-color: #f9f9f9;
.breadcrumb li {
  display: inline;
  font-size: 18px;
.breadcrumb li a {
  color: #0275d8;
  text-decoration: none;
.breadcrumb {
  color: #6c757d;
.breadcrumb li + li:before {
  content: '>';
  color: #6c757d;
  padding: 0 5px;
  1. Customize It: Feel free to change the colors, padding, or anything else. This part is like dressing up your breadcrumbs to match your store’s vibe.

Best Practices for Breadcrumb Navigation

While we’re chatting about breadcrumbs, let’s make sure you’re getting the most out of them.

  • Consistency is key: Keep your breadcrumb style consistent across all pages. It reassures users and strengthens your site's navigational flow.
  • Keep it simple: Breadcrumbs are a guide, not the main event. They should be simple and subtle.
  • Use arrows wisely: Small arrows or slashes between the breadcrumb links offer visual clarity without being too in-your-face.

Wrapping Up

Setting up breadcrumbs might feel a bit technical, but it seriously pumps up your store’s usability and SEO. Imagine your store like a book—without a good table of contents (aka breadcrumbs) navigating through can be tough. So, take this walkthrough, implement those breadcrumbs, and watch how a small change can make a big difference to your user experience. Happy coding!