Published on

Simplifying Shopify Collections - A Step-by-Step Guide for Newbies

  • avatar
    Entaice Braintrust

Hey! So you've decided to set up a Shopify store, and you’re probably thinking, "How do I organize all my products?" Well, that’s where Shopify collections come into play. They’re pretty much the secret sauce that keeps your store organized and makes shopping a breeze for your customers.

Let's Break It Down

Imagine walking into a huge department store with no signs, labels, or sections. You’d probably wander around confused, right? Shopify collections are like those signs in a department store. They help group your products into neat little batches, making it easier for your customers to find what they’re looking for.

Start with the Types

Shopify offers mainly two types of collections:

  • Automated Collections: These are the smart ones. You set up rules, and products are automatically added based on those criteria. Say, all t-shirts under $20 or all blue hats. It’s like having a little helper who sorts your products for you.
  • Manual Collections: Here, you pick each product you want to include in the collection. It's more work, but it gives you control to group products based on less straightforward criteria, like a curated selection for a season.

Creation Station: Crafting Your First Collection

Automated Collections

  1. Access Collections: Log into your Shopify admin panel. Hit ‘Products’, and then ‘Collections’.
  2. Create Collection: Click ‘Create collection’ and fill in the ‘Title’. Maybe it’s "Summer Essentials".
  3. Set Conditions: Here’s where you define the rules. Choose whether products must meet all conditions or any condition to enter this collection. Now, set your conditions, like 'Product price is greater than $15'.
  4. Save and Enjoy: Hit ‘Save’, and watch your products automatically populate based on your set conditions.

Manual Collections

  1. Same Start: As with automated, navigate to ‘Collections’ under ‘Products’.
  2. Manual Setup: After hitting ‘Create collection’, name your collection—perhaps "Staff Picks".
  3. Add Products: Instead of setting conditions, you manually add products. Click ‘Browse’, select your products, and then ‘Add’.
  4. Finalize: Once you’re happy with the selections, hit ‘Save’. Now, your personally curated collection is ready for the world.

Making Them Shine on Your Storefront

Now you've got these collections, but how do we ensure they catch the customer's eye?

  1. Sort Your Collections: Navigate to ‘Collections’ again, and you can choose the sort order like ‘Best selling’, ‘Price: low to high’, etc. It’s like deciding which aisle gets the best spot in a supermarket.
  2. Use Images: Each collection can have a featured image. Pick something that stands out and represents the theme of the collection.
  3. Write Descriptive Titles and Descriptions: Just like a good book needs a catchy title, your collections need engaging titles and clear descriptions. Tell a small story or explain the theme of the collection briefly.

Real Life in Action

Imagine you run a store selling handmade crafts. Creating a collection named "Eco-Friendly Gifts" using automated rules like 'Tagged with: eco-friendly, recycled' helps your environmentally conscious customers find products quickly. And your manual collection? Perhaps "Curator’s Choice" for items you specifically recommend.

Common Questions You Might Have

  • Can I change a collection from manual to automated? Well, you'd need to recreate the collection. Keep this in mind before deciding how to set up your collection.

  • How many products can a collection contain? Sky's the limit! Add as many as you want, but remember, overwhelming your customers can be as bad as underwhelming them.

  • Any SEO tips for collections? Definitely—make sure your collection titles and descriptions use keywords that potential customers might type into search engines.

Wrapping Up

Collections are like the chapters of your Shopify store's story. Well-organized collections mean customers spend less time searching and more time buying. Plus, they make your store look neat and professional. So, take a few moments to plan out your collections thoughtfully. It’s about creating a smooth flow for your products, much like how a well-planned layout makes software easy to use.

Remember, every minute spent refining your store now saves your customer that "huh?" moment later. Ready to set up your next collection? You’ve got this—step by step!