Published on

Mastering Shopify Nested Collections Like You’re Chatting With a Friend

  • avatar
    Entaice Braintrust

Hey, let's chat about something that might seem a bit tangled at first—Shopify nested collections. Picture this: You're trying to tidy up a room full of different items, and instead of throwing everything into one large box, you use smaller boxes inside a big one to sort things. This is essentially what nested collections do for your Shopify store. They help you organize products in a way that makes it easier for your customers to find what they're looking for. Sound good? Let’s break it down step-by-step.

Why Nested Collections?

Imagine you operate a store selling all sorts of apparel. You not only have t-shirts and jeans but also hats, belts, and shoes. If a customer comes looking specifically for running shoes, you wouldn't want them to sift through all belts and hats, right? This is where nested collections come in handy. They are like subfolders on your computer; a collection within a collection.

Setting Up Nested Collections

Shopify, out of the box, doesn’t directly support nested collections the way you might think. But, let's get a workaround that functions just like it.

Step 1: Understand Your Structure

Before you jump into setting anything up, sketch out the hierarchy of your collections. For instance:

  • Men’s Wear
    • Shoes
      • Running Shoes
      • Casual Shoes
    • T-shirts
      • Long Sleeve
      • Short Sleeve

This structure keeps everything neat and accessible.

Step 2: Creating Collections

Head over to your Shopify admin panel:

  1. Click on ‘Products’ and then ‘Collections’.
  2. Click ‘Create Collection’.
  3. Name your collection (e.g., Men’s Wear).
  4. Add conditions if you want Shopify to automatically add products based on specific criteria (e.g., product tag is 'men’s wear').
  5. Save the collection.

Repeat this for each category and subcategory.

Linking Collections Together

Here's where it gets interesting. Since Shopify doesn’t natively support nested collections, you use menus to create that interface:

  1. Go to Online Store > Navigation in your Shopify admin.
  2. You’ll see your current menus or an option to add a new menu.
  3. Create a menu named “Men’s Wear.”
  4. Add menu items linking to your collections like “Shoes”, then under that, link “Running Shoes” and “Casual Shoes.”

This creates a dropdown effect on your storefront, mimicking the nested collection functionality.

Smart Use of Tags and Conditions

Here’s a tip: use tags and automated conditions wisely. When you set up your collections, you might set conditions that automatically pull in products tagged with ‘running.’ This way, whenever you tag a new product as 'running,' it automatically pops up under Running Shoes.

Enhancing User Experience

Having this structure is one thing, but making it easy and pleasant to navigate is game-changing. Keep your menus clean and logical. Test if it's easy for a friend unfamiliar with your store to find products. That’s your litmus test!

The Tech Side: SEO and Speed

Now, just a quick dip into the techy end. Nested collections have an indirect benefit for SEO since they help structure your content better, which search engines love. Also, because you’re organizing products in a targeted way, customers spend less time hunting for products and more time enjoying your store, which can potentially lower your site’s bounce rate.

Wrap-Up and Next Steps

Setting up nested collections in Shopify might seem like a workaround, but it’s a powerful way to organize your store. Keep your structure logical, use your tags and automation wisely, and always prioritize your customer’s browsing experience. It’s a bit like tidying up—sometimes challenging, but hugely satisfying once it’s done.

Remember, it’s not just about making it work—it’s about making it work well. Think about how your favorite stores guide you right where you need to go, and strive for that.

And, hey, if you ever hit a snag or feel a bit over your head—reach out! Talking it through or getting a fresh perspective can often be just what you need.

Good luck, and here’s to a brilliantly organized store!