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How to Integrate Collections into Your Shopify Store URL

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    Entaice Braintrust

Hey! So, you’re trying to figure out how to add collections to your Shopify URL, right? Well, you’ve come to the perfect spot! Let's break this down like you're trying to learn to ride a bike, without the bumps and bruises, hopefully.

Why Even Bother with Collections in URLs?

Imagine you run a bookstore. You wouldn’t just throw all the books onto one big pile and tell customers to go for it, right? Of course not! You'd separate them into sections – fiction, non-fiction, mystery, etc. In the digital world, that's exactly what collections do for your Shopify store. They organize your products into neat, comfortable little sections that make shopping smoother and way more pleasant.

But there’s more to it! Putting collections in your URLs can also help Google understand what your page is about. This is a thumbs up for your SEO efforts – like stuffing a turbocharger in a car, giving it more power. It helps customers and search engines find you more effectively.

Getting Started: The Basics of Shopify Collections

First off, a collection is simply a group of products that have something in common. Maybe they're all t-shirts, or all on sale, or all for kids.

Shopify lets you create two types of collections:

  • Manual collections where you handpick each product.
  • Automated collections where products are automatically added based on conditions you set (like all products under $20).

Seems straightforward, right? Let’s now scoot over to how you can actually put those collections into your site's URLs.

Step-by-Step Guide to Adding Collections to URLs

1. Create Your Collection

Before you even think about URLs, you need a collection to work with. In your Shopify admin, head over to 'Products' and then 'Collections'. Hit ‘Create collection’ and set it up. Remember, the name of your collection can also become part of your URL, so choose wisely.

2. Understand Your URL Structure

Shopify stores typically follow this URL pattern: The 'collection-name' part changes based on the collection you created. For example, if you create a collection named ‘Summer Essentials’, the URL will be ‘’.

Once your collection is ready and has a dazzling name, link it to your store’s navigation. Go to 'Online Store' > 'Navigation', and you can add your new collection to any menu. This does not directly affect the URL but is crucial for user navigation.

4. Custom URLs: A Little Creativity Required Here!

Shopify is pretty set in its ways about URL structures, but here’s a trick: you can create customized URLs through redirects if you want something shorter or different. For example, if 'summer-essentials' is too long, you could set up a redirect from to your collection.

How to set up a redirect:
  • Go to 'Online Store' > 'Navigation'.
  • Click ‘URL Redirects’ > ‘Add URL redirect’.
  • In ‘Redirect from’, you put the short or different URL (/summer).
  • In ‘Redirect to’, you put the original collection URL (/collections/summer-essentials).
  • Click ‘Add redirect’. Voilà!

5. Checking Your Work: Is Everything Clicking?

After all this setup, take your store for a test drive. Navigate through it like a customer would. Click on your new URLs, check if the redirects work, and see if everything feels smooth. This is your chance to catch and fix any hiccups.

What’s Next? Optimize!

Now, with the URLs in place, think about optimizing. Use clear, descriptive names for your collections and in your URLs themselves. Google loves clarity, and so do customers. Maybe sprinkle in some keywords naturally, but don't go overboard. It’s like seasoning food: enough salt enhances the meal, too much ruins it.

Final Thoughts

Remember the bike analogy? At first, it feels a bit rickety, maybe even daunting. But with a little practice, everything clicks into place, and soon it's just you cruising effortlessly. Adding collections to your Shopify URL is much the same. It might seem technical at first glance, but once you get the hang of it, it’s just another way to make your store more navigable and visible, both to humans and to search engines.

Go on then; give your visitors and Google exactly what they’re looking for. Happy organizing, and here's to your bustling, orderly online bookstore, er, I mean, store!