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Turbocharging Your Shopify Store with AJAX Collections

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    Entaice Braintrust

Hey! Imagine you're running a Shopify store selling all sorts of cool gadgets. Each time a customer explores your categories, they're counting seconds till the page reloads. Sounds frustrating, right? Now, let's spice things up using AJAX collections — essentially a nifty trick to load parts of your webpage (like product collections) without having to reload the entire page every time. It makes shopping smooth and quick. Excited? Let’s break it down!

Why AJAX with Shopify Collections?

Think of Shopify collections as shelves in your store. Each shelf holds specific types of products. Normally, when a customer selects a shelf, it takes a moment to see the products because the entire page reloads. Using AJAX (Asynchronous JavaScript and XML), we cut down these waiting times. AJAX lets us fetch just the products for that shelf without disturbing the rest of the page.

Impressive right? Apart from the speed, it's also about not losing the context. Customers maintain their place on the page, making their shopping experience a breeze.

Setting Up the Environment

First off, let’s prep your Shopify theme. I’ll assume that you've got a basic understanding of how to navigate the Shopify admin panel.

Step 1: Backup Your Theme

Safety first! Always create a duplicate of your theme before tinkering. Go to ‘Online Store’ > ‘Themes’ > ‘Actions’ > ‘Duplicate’. Now you’ve got a sandbox to play in without risks.

Step 2: Dive into Code

Click on ‘Actions’ again and then ‘Edit code’. This is where the magic happens.

The AJAX Magic

Here’s where we get our hands a bit dirty with code, but I promise to keep it simple. We will update the collections page so it can load products asynchronously.

Creating the AJAX Endpoint

  1. Snippets for the rescue: In the Shopify theme code editor, go to the ‘Snippets’ directory and create a new file named ‘ajax-collection-products.liquid’. This snippet will hold the HTML structure for displaying products.

  2. Code it: Add the following simplified structure inside ‘ajax-collection-products.liquid’:

{% for product in collection.products %}
  <div class="product-item">
    <h2>{{ product.title }}</h2>
    <img src="{{ product.images.first.src | img_url: '300x' }}">
{% endfor %}

This loops through the products in a collection and displays the title and image. Remember, this is highly simplified. Customize it to match your brand and style!

Fetching Content with AJAX

In your theme’s ‘assets’ folder, add a new JavaScript file, call it ‘ajax-collection.js’.

Add this simple AJAX fetch logic:

document.querySelectorAll('.collection-link').forEach((link) => {
  link.addEventListener('click', function (e) {
    let targetUrl = this.getAttribute('href') + '?view=ajax'

      .then((response) => response.text())
      .then((html) => {
        document.querySelector('#CollectionContainer').innerHTML = html
      .catch((error) => console.error('Error loading the page: ', error))

This script adds an event listener to all elements with the class ‘collection-link’. When clicked, it fetches the new content and updates the '#CollectionContainer' with the new products without reloading the page.

Update Theme Layout

In your collection templates, ensure links to other collections include the class 'collection-link' and that your products are wrapped in an element with the ID 'CollectionContainer'.

Testing and Going Live

Before you push these changes to your live store, test them thoroughly. Use your duplicated theme (remember the sandbox?). Navigate your collections and see if the products update without a full page refresh.

Once you’re happy, it's showtime—replace the live theme with your jazzed-up version.


Not too shabby for a few lines of code, right? This AJAX setup not only slices down the page load time but potentially improves engagement and sales, as customers enjoy a swifter, smoother shopping experience.

Remember, every store is unique, so you might need to tweak this a bit. Get creative with it. Maybe introduce some cool loading animations while the products are fetched? The sky's the limit!

Happy coding and even happier selling!