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Simplifying Shopify Collection Filters with Tags

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    Entaice Braintrust

Hey friend,

Navigating the Shopify platform can sometimes feel like you're trying to solve a Rubik's Cube—fun for some folks, sure, but maybe a bit puzzling if you're just diving in. Today, let's unravel one specific feature: filtering collections by tags. It's like organizing your music playlists, but instead of songs, we're dealing with products. Pretty handy, right?

What’s the Big Deal with Tags Anyway?

Imagine walking into a massive store, let's say, a bookstore. You're looking for cookbooks about vegetarian recipes. How helpful would it be if all those books were scattered everywhere? Not very, right? Tags are the invisible shelf organizers that help customers find exactly what they're looking for in your digital store without the frustration.

Filtering your Shopify collections by tags specifically helps you categorize products based on features like size, color, genre—you name it. This not just eases the navigation for your customers but also smooths out your management tasks.

Getting Started: The Basics of Tags

Tags in Shopify are basically keywords you assign to products, and they work behind the scenes to manage your inventory. If you tagged a bunch of products as 'Summer Essentials', whenever a customer clicks on that tag, they'll get a neatly packaged collection of all things summer. Neat, isn’t it?

Step by Step: Setting Up Tags in Your Shopify Store

Let’s walk through the process. I promise it'll be simpler than putting together that desk you bought last month.

1. Tagging Products:

Go to your Shopify admin dashboard:

  • Products > All products
  • Choose a product
  • In the 'Tags' field on the right, type in your tags. Hit ‘Enter’ after each tag.

Remember to be consistent with naming. “Blue_Jeans” and “bluejeans” would be seen as two different tags due to the underscore.

2. Creating Collections:

Now that your products have tags, let’s group them into collections.

  • Head over to Products > Collections.
  • Click on ‘Create collection’.
  • Set 'Automated' for the collection type. This allows you to set conditions rather than manually adding products.

3. Using Tags to Filter Collections:

In the collection settings:

  • Under ‘Conditions’, select ‘Product tag’ and then choose ‘is equal to’.
  • Enter the tag name exactly as you've used in your products.

Voilà! Your collection will automatically populate with products having that tag.

Pro Tips for Using Tags Effectively

The Naming Convention Game

Keep your tags simple and searchable. If you're tagging t-shirts, using common terms like ‘t-shirt’, ‘cotton’, ‘casual’ could work better than ‘top-wear’ or ‘daily’ which might be too vague.

The Power of Automation

Once you set up a tag-based collection, any new product tagged appropriately will be automatically added to the respective collection. Imagine the time saved!

SEO and Tags

Good news: well-planned tags can actually boost your SEO. They help in structuring your site content, making it easier for search engines to crawl and index your pages.

Potential Pitfalls and How to Avoid Them

Tag Overload

More tags aren't always better. Too many tags can lead to confusion, for both you and your customers. Stick to essential, relevant tags.


Inconsistent tagging (like our “Blue_Jeans” vs. “bluejeans” example) can lead to fragmented collections. Decide on a format and stick to it.

Wrapping It Up

Filtering your Shopify collections by tags is more than a neat trick; it’s a strategic tool that, when used correctly, can enhance your store’s navigability and efficiency. Think of it as decluttering your digital space—by placing every product in its right place, you make shopping a breeze for your customers.

Got more questions or need a hand setting things up? Shoot me a message, and let’s get your Shopify store spruced up together. Remember, every big success starts with small, organized steps!

Until next time, keep tagging smart!