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Redirecting Your Shopify Collection Like a Pro

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    Entaice Braintrust

Hey Friend,

Ever found yourself on a webpage that magically whisked you away to another relevant page without you clicking anything? That, my friend, is the power of a ‘redirect’. Now, imagine you’re tweaking your online store, perhaps replacing an old product line with a spanking new one or maybe you’re just organizing your collections a bit better. You wouldn’t want your customers hitting dead ends (aka 404 pages) where your old collection used to be, right? Here's where a Shopify collection redirect swoops in to save the day.

Why Redirect?
Think of every link to your online store as a pipeline channeling visitors toward your products. If these pipelines lead to nowhere, potential customers bounce, and Google thinks a bit less of your site for it. Not ideal. Redirects smoothly guide users (and search engines) from an outdated URL to a relevant new one, making sure everyone stays on track.

Redirects are not just about avoiding the dreaded 404 error; they're about creating a seamless, intuitive shopping experience. Imagine you’re running an ad campaign, and the product collection featured cycles out of stock or gets replaced. Without a redirect, your visitors land on an empty page, confused and annoyed. With a redirect, they smoothly transition to a similar collection or a custom message, keeping their experience positive and your sales opportunities intact.

Setting Up a Collection Redirect in Shopify

First off, Shopify doesn’t natively let you redirect collections from its standard menus - you'll have to dive into the URL Redirects section. Here’s the lowdown on getting this sorted:

  1. Access URL Redirects:

    • Jump into your Shopify admin panel.
    • Head over to ‘Online Store’ and select ‘Navigation’.
    • You’ll find ‘URL Redirects’ near the top right. Click on it.
  2. Create Your Redirect:

    • Hit ‘Add URL redirect’.
    • You’ll see a spot for the ‘Old URL’ – that's where you type the original collection URL you want to redirect from. Just the part after
    • Next up, the ‘Redirect to’ field – this is where you tell the old URL where to go. Put the target collection or page’s URL here.
  3. Test Your Redirect:

    • Always, always test. Type the old URL into your browser and see if it zips you off to the new location without a hiccup.

Voila! You’ve set up a redirect. It’s a small effort with a big impact on user experience and SEO health.

Common Pitfalls to Avoid

While redirects are nifty, they come with a cautionary tale or two. Overusing redirects can slow your site down, confusing Google and users alike. Each redirect creates additional server requests. If your site turns into redirect spaghetti, it could impact site load times and SEO performance.

Also, make sure your redirects make sense. If you redirect users expecting vintage tees to high-end blazers, it might not go over well. Keep it intuitive and relevant.

When to Update or Remove Redirects

Redirects aren’t meant to be set-and-forget forever. If a particular collection is gone for good and it’s ancient history, you might consider tidying up your redirects. This keeps your site clean and focused. Regularly review and manage these as part of your website housekeeping.

Real-World Application: Making Life Easier

Imagine you’re running multiple stores under one brand. Each store targets different demographics with slightly different product lines. You decide to consolidate these into a single store with multiple collections. Here, collection redirects become invaluable, ensuring that regular customers from any of the original stores are guided correctly to the new unified store structure. Smooth as silk!

By now, not only should the concept of Shopify collection redirects be clear as day, but you should also feel equipped to use them effectively. It’s a strategic tweak with powerful outcomes: better user experience, smoother site function, and perhaps most crucially, happier customers—and we all know that a happy customer often comes back for more!