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How To Boost Your Shopify Store Sales By Sorting Collections By Best Selling

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    Entaice Braintrust

Hey there! I’m going to guess you landed on this guide because you want to make your Shopify store as attractive and effective as Mozart was with a piano. You're probably aiming to sort products in a way that not only makes sense to your customers but also boosts your sales, right?

Sorting products in your collections by "Best Selling" is like putting your top chart hits front and center on a playlist. It immediately catches the eye and elevates the overall shopping experience. Let's break down why this matters and how you can set it up in your Shopify store. No fluff, just the nuts and bolts.

Why Sort by Best Selling?

Imagine walking into a bookstore where the best-sellers are buried under a pile of lesser-known books. You'd likely miss out on some great reads, and the store might miss out on a sale. The same principle applies online.

Sorting by best selling does a couple of clever things:

  1. Trust Through Popularity: It's psychological; people trust a product more if others are buying it. It’s like a silent nod of approval.
  2. Ease of Decision Making: This helps your customers find your best products fast, which in turn can shorten the decision-making process.
  3. Dynamic Content: Best selling sort orders change based on sales data, keeping your store fresh and adaptive.

Setting It Up in Shopify

Setting this up isn’t rocket science, I promise. Just follow these steps, and you’ll be up and running in no time.

Step 1: Dive Into Your Shopify Admin

Log into your Shopify admin panel. This is your mission control! From here, everything about your store can be managed. Make sure you’re on the main dashboard to begin.

Step 2: Navigate to Your Collections

On the left-hand menu, click on ‘Products’ and then ‘Collections’. You’ll see a list of all your product collections here.

Step 3: Edit Your Collection

Choose a collection you want to sort by best selling. Click on it, and then you’ll see an option to ‘Edit’ this collection. Click that.

Step 4: Change the Sort Order

In the editing mode, find the section labeled ‘Sort’. It usually shows options like ‘Manually’, ‘Alphabetically’, etc. Here, you’ll select ‘Best selling’. This tells Shopify to automatically arrange the products in this collection based on sales volume.

Step 5: Save Your Changes

Don’t forget to hit ‘Save’. It’s crucial. You don’t want your efforts to vanish into thin air!

What Happens Next?

Once you’ve set up this sorting method, Shopify does most of the heavy lifting. The system tracks which items are selling the best and rearranges them in real-time. This dynamic sorting makes your store feel alive and responsive.

Fine-Tuning Your Approach

While setting the best selling sort is powerful, combining it with other strategies can enhance its effectiveness:

  • Promote Best Sellers: Use other parts of your website to promote these top sellers further.
  • Analyze Regularly: Check your sales data to see how changes affect your store. Adapt based on what the numbers tell you.
  • Seasonal Changes: Be mindful of seasonal trends that might affect which products are best selling.

Closing Thoughts

There we go! By sorting your Shopify collection by best selling, you’ve made a strategic move towards enhancing customer experience and boosting your store's performance. It’s not just about admin settings; it’s about setting up your store to make shopping seamless, persuasive, and fun.

Just remember, the ‘Best Selling’ badge is not just a marker but a tool. Use it wisely, keep analyzing how it works for you, and adjust as needed. This isn’t a set-and-forget situation; it’s a dynamic feature that needs your attention and understanding to truly shine.

So, go ahead and play around with your new setup. See how it changes the game for your Shopify store. And hey, don't stop exploring other ways to optimize and energize your online presence. There’s always more to learn and more to try. Happy selling!