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Boosting Your Shopify Store with Collection Videos

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    Entaice Braintrust

Hey! So, you’re interested in sprucing up your Shopify collections with videos? Nice choice! Videos can seriously amp up the appeal of your products, making your store not just a place to shop, but a place to explore and enjoy. Imagine walking into a store where items are not just displayed on shelves but are also shown in action on screens above them. More engaging, right? That's the vibe we’re aiming for with videos in your online store.

Why Videos?

First off, think about your own shopping habits. When you’re online and you stumble upon a video showing a cool gadget or a stylish piece of clothing in action, you’re more likely to be intrigued, right? Videos can provide a richer sense of the product, giving a feel for its size, how it moves, how it can be used – aspects that static images just can’t fully convey. They also add a professional polish to your store, suggesting you're not just selling stuff; you’re offering an experience.

Getting Started: What You’ll Need

To kick things off, you don’t need to be a tech whiz or have fancy equipment. Here’s what you'll need:

  • A decent camera or smartphone: Most smartphones nowadays come equipped with pretty good cameras.
  • Basic video editing software: Think iMovie, Adobe Premiere Rush, or even free apps like Splice.
  • A Shopify account, obviously.
  • Your products: Choose a few key items from your collection you think would benefit most from video.

Planning Your Video

Before you hit the record button, let’s plan. What’s the goal of your video? Are you showing off how a product works, its different uses, or how it looks from various angles? Maybe you want to tell a short story of how your product can fit into the daily life of your customer? Keeping this focus clear from the start will guide your filming and editing process.

Shooting Your Video

Here are a few tips to make your videos look more professional:

  • Good lighting: Natural light works best. Aim for early morning or late afternoon when the sunlight is soft and flattering.
  • Stable filming: Use a tripod or rest your camera on a stable surface. Shaky videos can be hard to watch.
  • Clear audio: If you’re speaking in the video, make sure there’s no background noise. A simple lapel mic can make a huge difference.
  • Keep it brief: Aim for 30 seconds to a minute. You want to grab attention, not bore it.

Editing Your Video

Editing doesn’t have to be overwhelming. Trim out any awkward pauses or bloopers. Add some light background music if it fits the mood, but ensure it’s not overpowering the main content. Maybe overlay some text to highlight key features of the product while it’s being shown. Remember, the cleaner and more professional your video looks, the more it will reflect on the perceived quality of your products.

Uploading Videos to Your Shopify Store

Shopify doesn’t let you upload videos directly into your product images by default, but you can work around this. Here are the steps:

  1. Upload your video to a platform like YouTube or Vimeo.
  2. Get the embed code from these platforms. For YouTube, click on ‘Share’ below the video, then ‘Embed’ and copy the code it gives you.
  3. Edit your product page in Shopify: Add a new section where you want the video to appear or edit an existing one.
  4. Insert a Video element if using a sectioned theme or paste your embed code directly into the HTML editor if you're adding it to the product description.

Dos and Don’ts

  • Do test your videos on different devices to make sure they look good on both desktop and mobile.
  • Don’t set videos to autoplay with sound. It can be annoying, and you might lose potential customers over it.
  • Do keep updating your videos. Trends change, and so do your products. What worked a year ago might not work now.

Last Words

Adding videos to your Shopify collection can set your store apart in a crowded marketplace. They give your customers a clearer, more engaging view of what you’re selling, encouraging them to take that final step towards a purchase. Remember, every video is a chance to showcase your products in a dynamic and inviting way, so make each one count!

By just putting in a little extra effort into creating engaging content, you're potentially boosting your brand's interaction rates and, ultimately, sales! So, what are you waiting for? Lights, camera, action—let’s make your Shopify store a showstopper!