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Mastering Shopify Collections with Advanced Tag Filtering

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    Entaice Braintrust

Hey! So, you're diving into the heart of Shopify and you want to precision-tune how products pop up in your collections, right? Specifically, you've got your eyes on using product tags with some clever twists—like showing only products in a collection that do NOT have a certain tag. Smart move! It's a super useful skill for managing your store better. Let’s break this down into simple steps and sprinkle in some tricks to make your Shopify collections work exactly how you want them.

Understanding Product Tags and Collections

First things first, collections in Shopify are like buckets for your products, but way smarter. You can have a bucket (collection) for just about anything—’Summer Gear’, ’Under $50’, you name it.

Now, product tags? They're like those sticky notes you slap on things to remind you what’s what. In Shopify, they help you label products across various themes like size, color, material, etc., which can then be used to filter or group products within collections.

Why Use a ‘Tag Is Not Equal To’ Filter?

Imagine you run a store with a mix of products, some of which are not for sale—like a prototype or exclusive display items. You wouldn’t want these showing up when customers browse your collections, right? That’s where using a tag, let’s say 'not-for-sale', and then filtering it out (not equal to), comes in handy.

Setting Up Your Advanced Collection

Here's the fun part—making it work. Shopify doesn’t natively let you just plug in a 'not equal to' condition in the visual editor, but here’s a clever workaround using the often overlooked automated collections feature.

Step 1: Tag Your Products

Head to your Shopify admin, click on ‘Products’, and then choose a product. In the product details page, scroll down to the ‘Tags’ section and add your tags, such as 'not-for-sale'. Save changes.

Step 2: Create an Automated Collection

  1. Go back to the Shopify admin and select ‘Products’ then ‘Collections’.
  2. Click ‘Create collection’.
  3. Give your collection a name and select ‘Automated’ for the collection type.
  4. Here’s where it gets technical—but easy. Under ‘Conditions’, you set it up so that it includes all products except those tagged 'not-for-sale'.
  5. Set the first condition to ‘Product tag’ 'is not equal to' and then input 'not-for-sale'.

Just like magic, this filter ensures only items without the 'not-for-sale' tag are shown.

Tips for Managing Tags and Collections

  • Keep Tags Organized: It might be tempting to create a ton of tags, but keep it manageable. Think of tags like a filing system. Too many files (or not enough) and things get messy.
  • Regularly Update Tags as Needed: Products evolve, and so should their tags. Set a regular schedule to review and update tags.
  • Use Tags for Analytics: Tags aren't just for organization; they can be powerful tools for analytics within Shopify reports or even in Google Analytics.

Integrating With Real World Examples

Picture this: you've got a holiday sale coming up. You want to create a temporary collection of items that are either green or red but exclude products tagged 'low-stock'. With our method, setting up this type of collection is straightforward, plus it dynamically updates as you tag new products. Efficient, right?


With this skill under your belt, you’re not just selling online, you’re selling smart. Leveraging the 'is not equal to' filter with tags in Shopify can dramatically streamline how products are displayed and managed, giving you and your customers a better experience.

Keep tweaking, experimenting, and watching how changes affect your store’s navigation and sales. Remember, every online store has unique needs, so keep shaping your Shopify setup to suit your brand’s ever-evolving lifestyle. Happy selling!