Published on

How to Smartly Link Shopify Products By Collection

  • avatar
    Entaice Braintrust

Hey! So you’re diving into optimizing your Shopify store and bumped into the idea of linking 'related products by collection'? Smart move! Why? Well, consider how often you've bought a pair of shoes just because you spotted the perfect socks displayed beside them. That's related products working their magic—boosting sales and enhancing customer experiences.

But let’s break down why you might be searching for this. Perhaps you’ve noticed that your visitors aren't exploring much beyond their first purchase. Or, maybe you're looking to maximize the exposure of your inventory. Whichever the case, setting up related products by collections can help keep your customers engaged and increase your store’s average order value. So, how do you get there? Let’s take a comfortable walk through this ecosystem.

Put simply, linking related products by collection is about showing products that share a connection—be it style, theme, purpose, or use—alongside whatever product your customer is currently viewing. Think about a collection as a family reunion; everyone shares a trait that brings them together.

Setting The Stage in Shopify

Shopify doesn’t directly offer a built-in feature for this specific kind of product relation. But fear not, I'm going to help you navigate this using a combination of manual adjustments and smart tools. You'll be linking products like a pro without even feeling the heat.

Step 1: Define Your Collections

Before you can link any products, you need to ask yourself: How are my products related? Are they seasonally themed? Do they serve similar purposes or complement each other?

For instance, if you sell art supplies, you might have collections like "Watercolor Supplies" and "Sketching Essentials". Each collection groups related products, making it natural and intuitive to promote them as related items.

Step 2: Tag and Organize

With your collections in place, ensure each product is tagged accurately in Shopify. Tags are like little beacons, guiding the related product plugins or apps to pick up the right products for the right spots.

Step 3: Choose Your Toolbox

Now, about those tools—Shopify app store is like Aladdin’s cave for ecommerce tools that can automate linking related products. Apps like “Related Products”, “Also Bought”, and “Personalizer” can be life-savers. They analyze your store’s data, customer behavior and automatically set up related products that make sense.

Step 4: Custom Relationships

Sometimes automation isn't enough, and you want to handpick. Maybe you're doing a promo and want to link a collection of products under 'Summer Sale'. Enter the world of custom coding or Shopify experts who can tailor product links to behave exactly as you envision.

Step 5: Analyze and Optimize

With your related products humming beautifully, observe how your customers interact with them. Which links do they click on? Do certain collections have higher cross-sell success? Shopify analytics, or better yet, tools like Google Analytics can lend you insights into these patterns.

Don't be afraid to tweak things. Maybe swap out less successful links for others or test different positions on the page. Sometimes minor adjustments can lead to breakthrough improvements.

Bringing It All Together

Now, let's imagine you’ve done all I described. Your store not only looks good but feels good. Customers flow from one product to another naturally, discovering items they didn’t even know they wanted. Sales tick up, not just because you’re selling more, but because your customers are enjoying their shopping experience.

Setting up related products by collection might seem initially daunting but think of it as setting up your store just like you’d invite people to wander through a market. You’re making it irresistible to explore.

Why Bother, You Ask?

Because in the digital world, your Shopify store is more than just a place to sell—it’s a place to tell a story and make connections. You’re helping customers to find not just what they came for, but also what they might love to have next. It’s about creating an experience that feels personal and engaging.

Imagine this scenario: A new artist finds your store looking for a sketchbook but ends up buying a complete set of sketching pencils and erasers because those were neatly linked as related products. That's a win!

So take a deep breath, start small, and experiment. Collections are not just containers; they’re opportunities. With each step, with each link, you’re crafting a better shop, a smarter ecosystem. Each click your customer makes is a pathway, a discovery—and yeah, a little bit of that wonderful thing we call business growth.

Remember, it's about enhancing the joy and ease of discovery, about drawing connections in a way that feels almost like magic. You've got the tools, you've got the know-how—now make it your own!