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    Most people have reports for overall website traffic, total orders, and which products are selling. But how many people understand how to analyze the performance of their collection pages? There's no built in reporting to most ecommerce platforms, which leaves store owners flying blind on a surface that _80% of their store traffic interacts with._ Sometimes, more people will end up visiting a collection page than visit a homepage (as a result of marketing campaigns sending traffic directly to collection pages). Can you imagine not having insight into the performance of your home page? Of course not. The same should go for collection pages. This post shows you (1) how to think about the performance of your collection pages (2) what KPIs to use and (3) benchmarks that indicate success